以下是某跨國(guó)公司在招聘SEO/SEM部門(mén)主管關(guān)于工作職責(zé)的詳細(xì)內(nèi)容，對(duì)引導(dǎo)及規(guī)范SEO團(tuán)隊(duì)的建設(shè)非常有幫助�？偟膩�(lái)說(shuō)，SEO/SEM主管的角色是為公司提供搜索引擎營(yíng)銷策略上的制定及調(diào)整，目的是提高團(tuán)隊(duì)成員的執(zhí)行效率及提升網(wǎng)站的搜索引擎流量和轉(zhuǎn)化率。

1. Keep up to date Search Engine Marketing knowledge of theories and tactics. Monitor latest publications, industry news and discussions. Adapt while web trends and search engine algorithm change.

2. Design weekly, monthly and quarterly SEO/SEM tactics and its implementation for the team.

3. Explore new SEO strategies.

4. Data-mining of search engine statistics, user behavior.

5. Develop test strategies to refine and improve ROI. Identify core insights to drive web traffic at low cost.

6. Lead and execute several marketing campaigns in parallel. Manage, review and keep subordinate's SEO/SEM performance on track.

標(biāo)簽： SEO SEM 

版權(quán)申明：本站文章部分自網(wǎng)絡(luò)，如有侵權(quán)，請(qǐng)聯(lián)系：west999com@outlook.com
特別注意：本站所有轉(zhuǎn)載文章言論不代表本站觀點(diǎn)！
本站所提供的圖片等素材，版權(quán)歸原作者所有，如需使用，請(qǐng)與原作者聯(lián)系。